Surgent's Business Development for Accounting and Other Professionals - On-Demand Webcast

Overview

To grow and succeed, accounting and finance professionals must have a workable business development plan - and execute it effectively. Business development plans serve as a road map for bringing new clients into an organization and keeping the clients you already have.

This course provides a broad overview for successfully growing a business. Whether you are relatively new to your profession or a seasoned pro, this course will teach or remind you of the key strategies you need to utilize to expand your business. This course also addresses marketing fundamentals such as the establishment of referral sources, networking, publishing, and social media best practices.

Highlights

Marketing plans and how they provide direction and strategy for business growth
Fundamentals of an effective website
The growing importance of social media
Strategies for obtaining and cultivating referral sources
The benefits and challenges of networking organizations
Creating a niche in saturated industries
Using online publishing to meet your growth objectives

Prerequisites

General familiarity with accounting and business principles

Designed For

Anyone in the accounting or financial services profession who seeks to understand how professionals and organizations successfully design and implement business development programs

Objectives

Understand the components of a successful marketing plan
Recognize website and social media marketing fundamentals
Be familiar with ways to expand a client base through networking and referral sources
Understand how online publications allow professionals to become thought leaders in their industry
Understand how professionals differentiate their practice in a crowded field of competitors